Exam revision Assignment Example | Topics and Well Written Essays - 1000 words

Exam revision - Assignment Example The best distribution channel strategy for a new toothpaste brand is a direct channel of producer – agent – customer. For a new product like a toothpaste in this case , all the 4 P’s of marketing, that is product, price, promotion and place have to be considered. A modification of the traditional producer, Producers, Wholesalers, Retailers which most consumer products like tooth pastes use. The producer appoints sales agents who go to the field and sell directly to the customers. As they do so, they are marketing the new product to the people since the product does not have many existing customers. This can also be aided by using internet facilities where the product information is stipulated. It is also important that effective communication in the website be enabled that so that there is constant feedback and response to the customers questions. Direct selling is important because there is a lot of competition from the existing market leaders e.g. unilever. The customers may also not trust the new product if for example it is just lying in the retailers store. Direct selling enables the agent to explain and convince the customer. This will secure the trust of the customers and cause market penetration of the toothpaste. In a bid to attract and retain customers to their brands, companies use marketing use all or a fraction of the marketing mix. They include advertising, personal selling, promotional selling, direct marketing and public relations. There a multiplicity of factors to consider before deciding on the strategy. Generally, to decide a communication mix for Barclays Bank and Levis jeans, the following should be considered:

Communication's course assignment Essay Example | Topics and Well Written Essays - 750 words

Communication's course assignment - Essay Example The tenets of rhetoric that facilitates the persuasion of the audience include logos, ethos, and the pathos. In addition to these, there are also the five canons which are also used in the design and package of the persuasive speech so that it becomes more palatable to the audience, they include the following; arrangement, invention, memory, delivery, and style. In the three presidential debates that took place between the incumbent president Barrack Obama and the former governor Mitt Romney, the duo extensively used rhetoric to persuade and appeal o the audience in all the three occasions they confronted one another in the debates. In the first presidential debate, rhetoric took a fair chunk of the time when the two presidential aspirants were asked about the inequalities at the work place. President Obama made the first remark on the ‘glass ceiling’ that his grandmother had to go through during her time working in a bank, this was a perfect pathos appeal used at the right time to emotionally connect with the audience. The anecdotic phrase propelled Obama and the women could infer that Obama understands the problem the women have faced thus stands the best chance to find solutions to them. Obama also extended by making passionate logos appeal to the women on this consciousness about them in the work place, in this regard he me ntioned the Lily Ledbetter Act that he signed during his first tenure as a vivid clarity that his concern for the women is real and not a pretence. Romney responding to the same did not score him any point given the emotional connection Obama created by using effectively the pathos and logos. Romney in response to the equality of the women at work place did not explore the effective use of rhetoric, in fact, his statement about women flexibility at work to enable them attend to household chores. This statement worked against him as it was interpreted that he perceive women as homemakers and not as people who

The Symbol Veil In Muslim Women Religion Essay

The Symbol Veil In Muslim Women Religion Essay This research paper aims to define the symbol veil in Muslim women. Aside from being a form of dress or hijab, it bears symbols of their oppression, social control, religious sanctions, invisibility and socio-political status, according to Watson. This has been an almost global concern for a sense of freedom. In Saudi Arabia and some parts of Asia alone as well as North Africa, countries like Afghanistan, Iran, Egypt and Northern Cameroon practice Islam as a monotheistic religion with Quran as their religious text and Muslims as followers. Wherein, its women have been the part of a continuous discussion. Topics include the issue of the veil and how groups have been separated into account of maintaining its practice or not. Some admits a total ignorance of their religion and culture, while there are Islamic feminists who have shown a passion to reclaiming the emancipatory message of the Quran on using veils as part of the earliest traditions in Muslim communities. Such a scenario has attracted angers and frustrations in retort to the deliberate racism afflicted on Muslims especially in US colonies. Moreover, when Muslim women use veils showing a pictogram of ignorance and oppression, it has given fear to the younger population. Following patriarchy means having power over womens lives and in this lieu, these Muslim women wants to free themselves from its bonds. They want others to see themselves as an active part of the community vying for the same equal rights that allows them to be its members, workers as well as reformists. If the static colonial image of a Muslim woman wearing a veil does not improve in the future, they can deny their own culture and faith in religion. Chapters What is a Veil? A veil is a piece of loose, opaque, non-distinctive clothing wrapped around the body in modest to be able to hide a wearers head, torso and ankles, but leaving the face, hands and feet exposed (Hoodfar, 1992.) In Muslim women, it is called (Woodlock, 2000) hijab, a simple headscarf. Why should they wear a veil? It is part of their identity. On the other hand, Arab men are required to wear the keffiyeh, a traditional square cotton cloth that is use as a headdress. Other names are (ya)shmagh, ghutrah, hattah or mashadah (Kaitlin, 2008.) Importantly, a veil is worn as a religious item in the Islam faith, because members show demonstrates honor to an object or space. In Quranic verse, it means that there is a definition of separation in the sacred from the mundane. In the entire practice of Islam dress codes, its women members compete to gain a whole and complete image on being a pure and dedicated mother, sister, sister-in-law or daughter of their faith (Billaud, 2009.) Before, all members were asks to wear a veil, but with the entry of westernization and colonization there was a separation of responsibilities to wear one (Hoodfar, 1992.) Among the Arab urban elite, men began to copy new ways to dressing from their traditional keffiyeh. Yet, there are also a small percentage of Muslim women following the same pattern (Hoodfar, 1992.) The veil also underwent varied changes to fashions through out history. Some reasons entitle wearing a veil to show respect on conventional values or there are others who uses this to beautify their faces with make-up. Nevertheless, there have been other negative connotations to the symbol of a veil to which it can show a fundamentalist Islam in equal terms on extremism or terrorism (Van Santen, 2010.) Today, it bears a political meaning. Yet, Muslim women still continue to defend this choice. Its Origins and Language The practice of wearing a veil in seclusion of women comes from a pre-Islamic and non-Arab Middle Eastern and Mediterranean society tradition. If we trace along the history line, the first instance to veiling dates back to the 13th century BC in an Assyrian legal text. During that time, only respectable women are permitted to wear veils, wherein prostitutes are not allowed wear a veil (Hoodfar, 1992.) It was a sign of status and a part of the elite ways in ancient Greeco, Roman, pre-Islamic Iranian and Byzantine empires. After then, Muslims was able to seclude a life from the conquered regions and followed traditions in wearing veils. Nowadays, both non-Muslims and Muslims recognize this way as an Islamic phenomenon. Even if in the Quran, there are no specific mentions of the veil. Examples of descriptions, but not directly mentioning the use of veil, are Surah al Nur verses 30 31. This requires women to cover their chests and jewelry, which also means to wrap their whole body in clothing. Adding to this is Surah al Ahzab verse 59, that asks the Prophet wives to enveloped tightly their bodies, because they are should not be recognized, disturbed and molested outside. Though modern critics have rationalized that others also follow this form of dress, it was not until Safavids period of influence that the symbol status of veils was seen in the Muslim ruling class and urban elite. In 19th century, it was promoted as a major Muslim symbol, which members have fought for in the name of Islam and not for protecting culture practices. Honor, Veiling and Etiquette in Afghanistan No Muslim woman can embody the face of Islam. Any insight to wearing a veil does not account for a completely understanding on the faith of Muslim women. The point of discussing its purposes and symbolism is to keep an open-mind and listen (Kaitlin, 2008.) The veiling practices widely differ from regions, ethnics or social groups. In Afganistan, a veil is corresponds to honor (Billaud, 2009.) In here, a woman shows a devotion to the honor system through doing a pardah5 that can comprise of wrapping her head and hiding from unrelated men. When she does this, there is also a proud bearance to the honor of her male relatives or namus. Hence, in this region, a veil is symbolizing of a male-female connection in terms of relationships and balance in natural inclinations or nafs. Furthermore, the multitude of veil chadari colors is also another thing to interpret. On top this variations, a veil is also a way in the isolation of unrelated men and women in Afghanistan. Examples of these persons are the ones not affiliated with the same korwal or the inhabitants sharing a home. The society puts a difference between its private and public members, wherein a dakhili (the private sphere or home) is secluded and the biruni (outside world) is permitted to recognition. Moreover, the practice of namus allows a certain power from men that allow them to control women, which confine their manners when seen outside. If you are there, you can here men saying: Zan namus e mas (The woman is our honour) (Billaud, 2009.) Similar to soldiers saying: Watan namus e mas (The nation is our honour.) During the time that a woman steps outside of her home, she wears a veil and go with a mahram or a male relative to be able to defend her honor as part of the Afghanistan etiquette. Veiled Performance and Politics In modern times, the Islamic feminists have shown great efforts to reclaiming the emancipatory message of their Quran. They also want to gain back the rights that were bestowed upon them in the earliest Muslim communities (Falah Nagel, 2005.) Islamic regions have shared their own stories for this matter. Here are some of them: Politics in Afghanistan the new Islamic Republic has allowed its clothing and veiling practices to be under political category, which are mandatory to women to reach out to the public. Now, there are similarities between the image of parliamentary women and female university students that are Muslims in Afghanistan and whom displays a modern yet Muslim persona. The latter renounce the womens issues just to protect the practice of wearing their veils. Hence, Afghanistan women are divided into 2 categories: the conservative or nationalist and liberal women (Billaud, 2009.) 2. Irans De-veiling Law this was promulgated during the taking place of a rapid social change from a mayhem on its national economy; results of negative impact on the public, social, and leisure activities of its urban women; going to weekly ablutions in an offending feeling of nakedness; and a social implication bestowed on young women students when not wearing a scarf in public wherein parents hindered entry to schools (Hoodfar, 1992.) 3. Struggles in Northern Cameroon this shows an account to an image seen on Muslim women that they are a homogeneous category. To which, in public schools, wearing of a headgear is asked to be taken off inside the premises as required by the laic prescriptions of Cameroons constitution. Though there is no buzz on this matter. In this lieu, men choose to enter schools were veiling is allowed, while women opt for education (van Santen, 2010.) Womens Rights Activists Situations The Revolutionary Association of the Women in Afghanistan In the manner, a lot of womens rights activists, while opposing the need in veiling of women under chadari, used the practice to enjoy freedom of movement while carrying out tasks. The chadari was a symbol of womens oppression, but now in cultural norms, they were able to be active citizens fighting for a change in the community. The said hadari was a guarantee of womens protection in Afghanistan, wherein they need the veil during travelling to remote areas where security was often tight. In this lieu, the Revolutionary Association of the Women in Afghanistan is a very good example of a group with an instrumental nature of the chadari in inline with the goals of being politically engaged women (Billaud, 2009.) For certain their records are part of history under the human and womens rights. The Taliban realizes this under the chadari. When working in rural areas, this was worn for security reasons, during times that people tended to be suspicious on persons from the outside world. This was a strategy used by Rahela6, who is a member of the Afghan Womens Network, when she taught mullahs on womens rights in rural areas. She said, At first, it was difficult for us, women, to approach mullahs. They were reluctant to talk to us. But they gradually got used to us. By wearing chadari, we eventually gained their respect. Egyptian Feminist Movement in the 1920s Disobedience of the patriarchy can be seen in the de veiling act started by the Egyptian feminist movement during the 1920s and to the same situation resistance happening for a call to compulsory veiling in Iran. In here, we can see that aside from being a part of culture and religion, the veil can also be a form and symbol of resistance, for example in the case of the anti Shah movement that took place in Iran. In the same context, there were a number of Islam feminists Muslim women in Canada who have used the veil and reference to Islam during their stay in the country, because they wanted to resist some of the cultural practices that their forefathers have believed, like arranged marriages or far away educations from home without secluding from their parents and communities. Though, in Egypt, a lot veiled Muslim women use it as an instrument of mediation significantly seen from Muslim minority cultures and those of host cultures. Strangely enough, Western colonies reactions to Muslim women, as seen through the eyes of an Orientalist and colonialist frame, sets barricades on the customs and traditions of Muslim women to be difficult and opposite to their usual way of lives (Hoodfar, 1992.) Conclusion In conclusion, the veil is not so significant, after all, but it is who wears it that lies in importance. When in public, a Muslim woman shows people who see her in the outside world a marginal status that is of respect and honor. Not for culture and religion causes or even fashion. The series of incidents mentioned this paper have made me apprehend why a lot of young Muslim women today are so angry and have decided to fight for their rights together with other believers of Islam. This research paper aims define the symbol veil in Muslim women. According Watson in 1994, OR NON-MUSLIM WRITERS, THE VEIL IS VARIOUSLY DESCRIBED AS A TANGIBLE SYMBOL OF WOMENS OPPRESSION, A CONSTRAINING AND CONSTRICTING FORM OF DRESS, AND A FORM OF SOCIAL CONTROL, RELIGIOUSLY SANCTIONING WOMENS INVISIBILITY AND SUBORDINATE SOCILA-POLITICAL STATUS. I did not want to diminish or question the religious beliefs of the Muslim women in Islamic communities, but rather to underline and put emphasis on the possibilities that can be resulting through the reiteration of these feminine ceremonials. Since, it would be like a forever burden or mistake if the veil is lessened in reputation and disrespected in symbolism, which are its instrumental functions to the women, especially the young students in schools. Though, talking about the topic of veil, it was enough to see in it a pure religious expression. Reverence and dissimulation for it were indeed political gestures in my side that place defense on it as the necessary social make-up for women to be seen and heard through the public scenario. Moreover, if the Western colonies will only have a deeper analysis of Muslim womens motives and actions in their practicing their beliefs, efforts by these women can be recognized as strategies and adaption in relationship with them, displaying diff erent roles in the foreign community that should be basing on to the different Western citizen they wished to address themselves.

A Brief Timeline of Black Civil Rights in America Essay -- African-Amer

A.  Ã‚  Ã‚  Ã‚  Ã‚  The struggle for equality has been a battle fought for hundreds of years. Documents such as The Declaration of Independence, dating back to 1776, state that all men are created equal, and among these are Life, Liberty, and the pursuit of happiness. B.  Ã‚  Ã‚  Ã‚  Ã‚  Surely we know that in fact all men were not seen as equal because issues such as slavery and white superiority existed as well as discrimination issues that still exist to some extent today. C.  Ã‚  Ã‚  Ã‚  Ã‚  In 1865, The 13th Amendment was established which abolished slavery, but did not grant blacks equality. D.  Ã‚  Ã‚  Ã‚  Ã‚  Government was still extremely biased when meeting to make Amendments. They were quoted as saying â€Å"We hold this to be a government of white people†¦to benefit white people†¦and no Africans can be a U.S. citizen†¦Ã¢â‚¬  E.  Ã‚  Ã‚  Ã‚  Ã‚  Even though slavery was abolished with the 13th Amendment, issues such as Black Codes and the struggles of the Freedmens Bureau were definitely pres...

Exaggerated Global Warming Essay

Global warming is worldwidely experienced climatic phenomenon; but the question is, is it really that serious? Global warming has been a major issue as a result of industrialization as well as human progress since the past few decades. The cry to bring global warming to an end has been carried on by private in addition to international organizations since the initiative was first put forward. Global warming occurs as a result of devastating factors that negatively affect the climate. There are numerous sources that give details about the causes and effects of global warming. Each and every living organism has been negatively affected by the current global warming. This paper will evaluate various sources in order to demonstrate the dangers of global warming. Introduction Gupta asserts that global warming is primarily a change in the climatic conditions of the earth (p, 4). These climatic conditions differ as a result of various reasons; both internal and external. Changes to climatic conditions and thus global warming can occur as a result of natural, for example volcanic emissions and solar activity, or man-made circumstances, such as deforestation. The issue concerning global warming in the United States has in the past few years generated heated debates in the political arena. The former U. S. Vice President, Al Gore, an anti-global warming crusader, through the U. S. National Assessment of Global Warming as pointed out by Harmon, convinced a lot of people that global warming manifest an evident and current danger to the United States (p, 29). However, Al Gore’s report was termed as a misrepresentation claiming that it portrayed deliberate scientific deceit for the purpose of political agenda (Johnston para, 7). Many people, according to Johnston, claim that Al Gore failed the movement for climatic change and that his negligence resulted in an irreplaceable harm to the climate (para, 8). All in all Al Gore notes that global warming is an overwhelming danger currently facing the United States and the world at large. Gore asserts that left uncontrolled, global warming will tremendously affect the future of humankind (Harmon p, 36). Exaggerated Global Warming Global warming occurs as a result of a combination of numerous factors. The solar variation theory, according to D’Silva, states that the suns energy has been increasing day by day over the past sixty or so years (para, 1). This theory states that the sun may now be acting as a major cause of global warming. Studies, as illustrated by D’Silva, have revealed that the amount of sunspots in a particular area directly affects the amount of time taken by the nearby earth to cool (para, 1). The sun acts as the main source of energy to the earth. The earth takes in a very large percent of the earth’s solar flax. As a result of this flax, the earth, land, and ocean’s atmospheric temperatures increase drastically (Sinha p, 89). Orbital forcing, as Sinha states, is the other factor believed to be a natural cause of global warming (p, 90). The slow tilting of the axis of the earth is also believed to have some negative effects on the climate. This tilting causes the sun to be positioned at different angles than normal, thereby causing it to hit the icebergs. The most significant cause of global warming is the greenhouse effect (Sinha p, 91). Green house effect is the increase in earth’s surface temperature as a result of infrared radiation from the atmosphere. Green house effect has led to an in crease in the atmospheric temperature by about 24%. Increase in carbon dioxide is the main factor that results in greenhouse effect (Gupta p, 8). Methane is the other gas that is linked to global warming. The other factor that may lead to global warming is solar variations; these are the changes that occur in the quantity of radiant energy emitted by the sun. Rapid industrialization is the other factor, in addition to natural causes, that result in an increase in global warming presently. Global warming is believed to have first been experienced about 8,000 years ago with the start of agriculture (Maslin p, 40). Forests were cleared, a factor that increased the amount of carbon dioxide in the atmosphere. Industrialization is believed to increase the release of gases, including carbon dioxide and methane, which lead to global warming to the atmosphere. Forests are cleared in order to establish industries. Cutting down of trees results in an increase in the amount of carbon in the atmosphere as trees contain a very high quantity of carbon. Burning of fuel fossils is the other humankind activity that increases the amount of carbon dioxide in the air and, thus an increase in global warming. Over the past two decades the level of carbon dioxide in the atmosphere that results in global warming has increased by about 80% (D’Silva para, 5). Although global warming is believed to cause numerous negative environmental effects, it is hard to link specific conditions to global warming. It is also hard to tell whether the link between the global warming and the tremendous global effects attributed to it are true. The former vice president of the United States, Al Gore, was highly criticized for publishing work that many claimed over exaggerated the effects of global warming for political gains (Harmon p, 41). However, the effects of global warming are dangerous and real. The two major effects of global warming are increase in the atmospheric temperature by approximately 3Â ° to 5Â ° C, and the rise of sea level by about 25 meters (Roleff p, 54). Increase in global temperatures result in a wide range of changes including rise in sea levels as a result of thermal expansion of the ocean, along with melting of the land ice. The numbers as well as the patterns of climatic phenomenon predictions are changing at a very high rate as a result of global warming (Maslin p, 45). The total power of hurricanes has increased as a result of global warming; this is due to the increase in their average intensity and duration. Extreme changes in temperature and patterns of prediction increase the frequency, duration, and magnitude of other climatic events such as floods, tornadoes, heat waves as well as draughts (Roleff p, 68). Hurricanes as well as other storms are likely to become more and more intense if the current rate of global warming is not checked (Gupta p, 16). Global warming leads to a drastic reduction in agricultural production. It also leads to glacial retreat, lesser summer street flows, and extinction of certain species. Some species are moving from regions experiencing adverse effects of global warming to cooler regions. This if left unchecked will result in tremendous changes in the ecosystems. Global warming is also believed to cause diseases, which had been eradicated in certain places, to return with severe consequences (Schneider p, 57). On average, precipitation has increased across the world. Schneider notes that the amount of fresh water drastically reduces with increase in global warming (p, 75). This leaves a lot of people as well as animals which rely on it for drinking water and power production without a source. Scientists predict that heat waves, hot extremes in addition to heavy precipitation will become a common phenomenon (Roleff p, 51). Scientists argue that the sea will become more acidic as a result of taking up more carbon dioxide (Schneider p, 79). Global warming, as asserted by Kriengsak, causes devastating economic effects to the U. S. as well as the whole world (para, 1). Kriengsak argues that tornadoes and hurricanes in addition to other storms result in bullions of dollars in damage, disease and control of conflicts that may arise (para, 4). Global warming, according to Roleff, is also believed to be the major cause of extreme cold weather that has recently afflicted the eastern and southern regions of the United States (p, 87). This is believed to be as a result of movement of cold polar air masses to the southern regions. Global warming is also attributed to heavy snow falls. This is due to the fact that higher temperatures results in more evaporation of water in addition to higher humidity content in the atmosphere, and therefore to heavier snows incase the warm, humid air comes across cold air masses moving to the southern regions from the polar regions. The real exaggeration of global warming as a result of man-made related factors must be somehow greater than a factor of two, due to the fact that most of the rise in atmospheric temperature occurred before 1940, but carbon dioxide in addition to other green house gases entered the atmosphere after 1940 (Maslin p, 65). This may lead to a conclusion that the effect of green house can only be accountable for only a few proportions of the observed rise in temperature. Exaggeration of global warming for the last few years, as argued by Maslin, is important as it acts as a resource of the forecasts of a devastating global warming in the next century (p, 112). Conclusion It can therefore be concluded that global warming, which is primarily a change in the climatic conditions of the earth, is a real danger to not only the united states, but also to the rest of the world. Private as well as international organizations have been in the forefront in the fight against global warming. The former vice president of the U. S, Al Gore, though was highly criticized, clearly illustrated the effects of global warming to humankind. The two major effects of global warming are increase in the atmospheric temperature by approximately 3Â ° to 5Â ° C, and the rise of sea level by about 25 meters. Global warming has also resulted in an increase in the total power of hurricanes due to the increase in their average intensity and duration. Global warming leads to a drastic reduction in agricultural production. Global warming causes devastating economic effects to the U. S. as well as the whole world. It also leads to glacial retreat, lesser summer street flows, and extinction of certain species. Work Cited: D’Silva, Roy. What Causes Global Warming? N. d. viewed on May 4, 2010 from http://www. buzzle. com/articles/what-causes-global-warming. html Gupta, KR. Global Warming, ISBN 8126908815: Atlantic Publishers & Distributors, 2008 Johnston, Robert. Falsehoods in Gore’s An Inconvenient Truth, 2006 viewed on May 4, 2010 from http://www. johnstonsarchive. net/environment/gore. html Kriengsak, Global Warming: The Economic Risk Factor, n. d. viewed on May 4, 2010 from http://blog. nationmultimedia. com/print. php? id=1693 Maslin, Mark. Global Warming: Causes, Effects, and the Future, ISBN0760329656: Voyageur Press, 2007 Roleff, Tamara. Barbour, Scott. and Swisher, Karin. Global warming: opposing viewpoints, ISBN 1565105125: Greenhaven Press, 1997 Schneider, Stephen. Global warming: are we entering the greenhouse century? ISBN 0718828151: James Clarke & Co. , 1990 Sinha, PC. Global Warming, ISBN 817488954X: Anmol Publications PVT. LTD. , 1998 Harmon, Daniel. Al Gore and Global Warming, ISBN 1404217614: The Rosen Publishing Group, 2008

Psychoanalysis of Iago Essay

In William Shakespeare’s play, Othello, the character Iago lacks a superego which allowed his id to run free and this caused him to lack any form of sympathy and to become a sociopath. This led to him hurting everyone he could and to his eventual downfall. He also tried to justify his actions throughout the play to reinforce his righteous ego. First to understand Iago and his actions we must look at what the id, ego, and superego actually are. According to Freud these are different divisions that make up your mind. The id is the primitive side of your mind. Its only purpose is to seek out and obtain pleasure. The id will do anything it has to obtain it goals no matter how amoral or dangerous its actions may seem. Freud states that the superego is the complete opposite of the id. The superego’s goal is to apply moral values to obtain one’s wishes. The superego imposes guilt, shame, self-doubt, and anxiety to control one’s actions. The ego is the section of your mind you are most aware of. The ego’s goal is to compromise between the two other sections by using logic. It tries to satisfy both the id and the superego. Sometimes the ego becomes overwhelmed and to protect itself it must deploys defense mechanisms. This relates to Iago because he lacks a superego which tells him right from wrong. Since his superego is no longer functioning the ego does not have to compromise between the two sides. However his ego is not useless it still has a purpose. It uses logic to get what his id wants that’s why Iago always has a plan to obtain what he desires and it also justifies his actions. His ego also justifies his actions so he can live with himself. Therefore Iago’s id and ego are operating as they should and it is his superego that is absent. Without a superego and left with his id in control, Iago has all of the traits of a sociopath according to the American Psychiatric Association’s diagnostic and statistical manual of mental disorders. The first trait that Iago has in common with a sociopath is deception. Iago constantly lies throughout the novel to just about everyone he meets. One example of this is when he is speaking with Montano and he says, â€Å"Tis evenmore the prolongue to his sleep. He’ll watch the horologe a double set If drink rock not his cradle.†(Othello II, III, 89). In this quote Othello is trying to spread a  rumor about Cassios’s drinking problem. Except Cassio does not have one. Iago is trying to ruin Cassio’s reputation. This example also leads to another trait of Iago’s which is his conning and manipulation. Like deception Iago uses manipulation throughout the play. For example Iago is talking to Roderigo and he says, â€Å"Thou art sure of me. Go, make money. I have told tee often, and I re-tell thee again and again, I hate the Moor. My cause is hearted. Thine hath no less reason.†(Othello I, III, 53). In this quote he is trying to convince Roderigo that he into giving him all of his money because they share the same cause. However Iago is just trying to use Roderigo to obtain money. The final trait Iago has is that he lacks empathy and he lacks remorse. I excellent example of this is when Iago’s wife, Emilia, is about to illuminate Iago’s plan to ruin Othello. Iago stabbed Emilia, his wife, before she could elaborate and later on she died from her wounds. Iago felt no remorse for the death of his wife and showed no empathy towards her when he stabbed her. Sociopaths are very capable of self – control. Like Iago they use logic to take calculated risks and to blend in with society. Iago does this throughout the novel which is why he was known as honest Iago because he blended in so well that no one suspected that he was committing any amoral acts. Most of Iago’s actions throughout the novel can be associated with calculation, deception, Manipulation, and lack of empathy and remorse. These are the traits of a sociopath therefore Iago can be considered a sociopath. Iago’s traits and actions would cause most people to become guilt ridden even without a superego. However Iago does not because his ego deploys a defense mechanism. This mechanism is called rationalization. Iago makes up excuses and justifications for his actions. For example the whole point of him trying to make Othello jealous was to get Cassio fired. He felt that he was more deserving of Cassio’s position however once he has the position he continues to try to ruin Othello’s life. He also justified his actions against Othello by telling himself that Othello slept with his wife however this was just a rumor and was never proven. He justifications is how he is able to able to live with the things he had done. The plot of this entire novel is based on Iago’s sociopathic traits. Without any of these traits the plot of this novel would dramatically change. Iago is a direct cause for  most of the events in the novel such as Othello becoming suspicious of Desdemona or the deaths of some of the characters. Without these traits Iago would no longer act like a sociopath and therefore he would no longer be the antagonist. The character Iago is very much a sociopath. He lacks sympathy for others and will take advantage of them given the chance. His lack of a superego accounts for this because his id is allowed to run free without any restrictions. This leaves his ego to justify his actions and to make calculated decisions to satisfy the id without getting caught. However his id’s desires eventually lead to his and everyone else’s downfall.